I received 
the Optic White regimen from Influenster.  I love to whiten my teeth to 
the point of obsessing over it.  I have used every strip, tray and brush
 on product on the market today.  When I looked at the regimen, I was a 
little skeptical.  "How would this fit into my day?"  I brushed my teeth
 with the toothpaste and liked the feel and the taste.  The paste is a 
white paste, not a gel, and it's not as gritty as some of the more 
hard-core whitening toothpastes can be.  Then I followed up with the 
rinse.  I swished around the recommended amount, and my gums felt like 
they were on fire!  My eyes actually welled up with tears.  I couldn't 
keep to the 60-second time limit, and ended up spitting it out by 30 
seconds.  When I looked in the mirror, I noticed that rinse had left a 
white film on my teeth just like the brush-on whitening treatments.  I 
was pleased.  The next day, I brushed again and rinsed, but this time I 
took just a little sip - only enough to cover my teeth.  There was NO 
burning this time.  Success!!  I am liking this product.  In conjunction
 with my current brush-on whitener, I can keep my teeth white with no 
trouble!  Colgate.com
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